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Super Junior Releases Animated Video for ‘Super Duper’

March 30, 2018 at 10:38 pm | Posted in 8th Album, News/Rumors, Wonderboys | Leave a comment

Super Junior attend 2017 Mnet Asian Music Awards at Asia World-Expo on Dec. 1, 2017 in Hong Kong.
K-pop boy band Super Junior released the vibrant hype track “Super Duper” on Friday (March 23) as the 50th song released through SM Entertainment’s weekly SM Station project.

With its hectic EDM styling, “Super Duper” is notably different in tone from the group’s other recent singles — including November’s “Black Suit” — which have veered Super Junior toward a smooth, jazz-infused electro-pop sound. Overflowing with exuberance, the new song puts forth frenetic bass and squeaking synths to create a lively atmosphere. “Super Duper” was co-written by member Leeteuk with frequent Super Junior songwriters Team One Sound and IMLAY, who has worked often with SM Entertainment acts and has featured on other SM Station songs.

Rather than a traditional music video, “Super Duper” was released through an animated short, similar to several other SM releases, most notably Luna’s “Free Somebody.” It features vibrant graphics straight out of an acid trip — multi-colored gummy bears, rainbow flowers and all. The members of Super Junior also get turned into cartoon characters and can be seen dancing, and dabbing, in time to the lyrics while partying it up in a club and with a table filled with liquor. The video also makes references to the song lyrics, including a shout-out to the boy band’s 2011 album and single “Mr. Simple.”

The new song was released ahead of Replay, the extended reissue of Play, the band’s eighth LP released last November. The new version will be released on April 16 and is the second alternate edition of Play following November’s Pause, which added an extra song, “Shadowless,” by the subunit KRY — Kyuhyun, Ryeowook, and Yesung — to the original. Upon its release, Play went to No. 3 on the World Albums chart.

The music video for “Super Duper” was taken down and then re-uploaded to YouTube shortly after its release with minor alterations to the animation.

https://www.billboard.com/articles/columns/k-town/8258229/super-junior-super-duper-video

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